It’s apparently a ploy to make scrapbooking all digital. The books are the size of a children’s story and extremely expensive I think a 5×5 book is almost $50.00. To sign up as a consultant there is a business kit for $99.95 and an “optional” Demo Kit for $299.95. They seem to function similar to Pampered Chef except they really don’t have much in the way of product. Their products are cards and storybooks. I have a sorority sister that has bombarded me with emails on this. I just got invited to her “Business Conference”. Beware.